It is time to re-model the business and create more value

American people has new challenges and those challenges become more difficult everyday. Government, business people and NGOs look for solutions to assist the country economy. It is time to re-model the business and create more value for American business community...

An article in Forbes brings good news.. Find original article at the link

Starbucks founder Howard Schultz is trying hard to come up with a solution for America’s ills. His latest suggestion: transform the role that businesses play in society. In a blog post today for the Harvard Business Review entitled “Invest in Communities to Advance Capitalism,” Schultz calls on private and public companies to change their ways. Schultz explains:

It is no longer enough to serve customers, employees, and shareholders. As corporate citizens of the world, it is our responsibility — our duty — to serve the communities where we do business by helping to improve, for example, the quality of citizens’ education, employment, health care, safety, and overall daily life, plus future prospects.

I hope, we will hear similar approaches from other business leaders too. It is not possible to think, business without public. BMW citizenship was summarising in a very good way.. If your (livi,ng area, business, workspace, etc) environment is healthy, you are healthy..

WSJ authors, CHARLES LANDOW and COURTNEY LOBEL also prescribe a way for business to contribute to the community as it is done before at the time of Ottoman. Find original article at the link.

There is a precedent: Ottoman-era Turkey lacked a budget for the provision of basic services. To fill the void, more than 35,000 private foundations, known as VAKIF in Turkish, funded public-works projects and municipal services, from water systems and schools to hospitals, bridges and roads. Many modern Turkish foundations have continued to supply traditional infrastructure—the Sabancı Foundation, for example, has built more than 120 schools, hospitals, libraries, orphanages and other facilities. These assets are then transferred to state ministries, which run them.

All above efforts show us that business needs to be re-modelled and we have to bring a new discussion topic to the board meetings as contribution to the community.. If your community will not improve their way of living, you will not be able to improve your business...