Co-Author, Oct 2012, (Language: English)
Regarded as one of the most obscure and misunderstood subjects in modern business, corporate social responsibility (CSR) is often confused with marketing or charity work, and occasionally even with customer service. Within the MENA region the definition of CSR has been evolving with an increase in purchasing power and awareness. “Dating back to thousands of years, corporate responsibility in this region was described as charity from a business to the community. It was then redefined and until 2005 CSR was centred on PR-based initiatives. Now, with an increasingly global and modern mindset, the business community views CSR as a strategic and long-term initiative,” says Dr. Fatih Mehmet Gul, country manager at Abdul Latif Jameel Community Initiatives. This begs the question: what exactly is CSR? “It is being responsible to the stakeholders of your company,” explains Dr. Gul.