Thursday
Nov012007
Middle Eastern Promise
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Co-Author with Eithne Treanor, Nov 2007, (Language: English)
Responsibility, accountability and sustainability are the new buzzwords in the business language of the Middle East. Everyone’s thinking about it, many are talking about it, and a few are taking action. Some companies are now choosing to acknowledge their success by implementing sound CSR. Companies realize they need to establish themselves as legitimate parts of society, and business leaders in the Middle East are beginning to understand the importance of the stakeholder.
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